What do you understand by the term "clicks and bricks” in commerce?

Subject E-Commerce
NU Year Set: 4.(d) Marks: 5 Year: 2012

A business that has not just a physical or online location, but has both a retail outlet as well as a website that is enabled for e-commerce. In modern business, it is becoming more and more recognized that in order to achieve the highest conversion rate for your eCommerce venture you should also have a physical presence and/or location.

A store that offers a traditional retail outlet, as well as the opportunity to shop online, will enjoy a two-way profit, the brick and click components complementing each other perfectly to ensure that all kinds of customers from all over the globe have access to your product or service.

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