What are the essential requirements for 828 e-commerce?

Subject E-Commerce
NU Year Set: 1.(d) Marks: 3 Year: 2012

Brand Identity

Your page should immediately shout who you are and what you offer, so customers know they’ve come to the right place.

Customer Experience

The goal of your eCommerce website is to drive customers to conversion, therefore, everything about your e-commerce site should be user-oriented. While online shoppers have gotten pretty savvy, you still need to compensate for the fact that visitors cannot physically touch or interact with your products. You should have multiple, high-quality images of your product offerings and a section for customer reviews and expert recommendations from third-party sources.

Search Bar

The search bar should always be in the same place so it’s easy to find. A common home for the search bar is in the upper right corner. If you can, use suggestive search to offer items similar to (or accessories for) whatever’s being searched. Also, use corrective search so if someone misspells a word they’ll see a suggested selection instead of an error message.

User-Friendly Design

People love shopping on Amazon because (in addition to having pretty much everything) the site is incredibly easy to use. There are multiple ways to find what you are looking for and the buying process is completely intuitive. While you probably don’t have the funds to build as sophisticated a platform as they have, you can make the most out of what you do possess. Invest in quality search functionality and avoid overcomplicating things with unnecessary features.

Marketing Support

Your e-commerce site may be beautifully designed, but it’s worthless if it doesn’t draw traffic. Complement your e-commerce design efforts with appropriate marketing plans. Cultivate a healthy social media presence and research which SEO methods may be right for your business.

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