List some major advantages and disadvantages of e-commerce.

Subject E-Commerce
NU Year Set: 1.(b) Marks: 4 Year: 2012

Advantages of eCommerce 

1. A Larger Market

2. Customer Insights Through Tracking And Analytics

3. Fast Response To Consumer Trends And Market Demand

4. Lower Cost

5. More Opportunities To "Sell"

6. Personalized Messaging

7. Increased Sales With Instant Gratification

8. Ability to Scale Up (Or Down) Quickly And Unlimited "Shelf Space"



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